Online Marketing or Digital Marketing is the most lucrative tool to increase your business reach and sales. Size and Type don’t matter, online branding services are pretty essential to sustain market behavior. Here are some potential areas in the service Industry
i) Spray painting
ii) Fabrication & engineering job work
iii) Beauty parlor
iv) Xerox center
v) Setting up of Cyber Cafes/Internet Browsing
vi) Fast food center
Most of these business owners in Kolkata still hold the perception that ‘Digital Marketing in Kolkata’ is an additional expense. We tell you this is the grey area which demands a way better exploration.
Are you still unaware of the cream benefits of Digital Marketing?
It is “The best marketing doesn’t feel like marketing.” – Tom Fishburne
Digital Marketing decides your journey from a product to a brand.
100% secure and wider reach from Kolkata to California
Last year alone Google carried out more than 80 experiments a day and launched more than six changes to #search. Still thinking you can keep up by chasing the search engine? #marketing #business #digital #data #success https://t.co/vHveC2nVCj
— (((David Amerland))) (@DavidAmerland) November 26, 2018
Again, Digital Marketing is not about sharing graphics and posts on social media platforms. It’s about growing your business efficiently and drastically with the right use of online marketing channels to reach an audience.
To create your brand impact online you need a complete package of online branding services such as- a mobile responsive high-performance website, regular social media promotions, emails, apps, blogs etc.
Let’s take a look at how a comprehensive package of Digital Marketing in Kolkata can get your business an exponential growth.
1. Increase your customer base: Digital marketing provides any small business be it in Kolkata or at any parts of India the best interactive platform to reach a maximum number of willing customers.
It’s the customers who say the last word whether they will find your promotion game engaging or not.
Only, when the customers could connect with your product promotion, gradually the product will ripen into a brand.
In a nutshell customer acquisition is an important parameter whether digital or traditional marketing.
2. Digital marketing is cost-effective: Digital Marketing services in Kolkata are way cost-effect than that of the traditional. A single marketing method that increases the reach of your products, solves queries, and even open to complaints.
The best part is all these online branding services fit into an existing package.
That’s awesome! Right?
3. Reach the potential audience: Digital Marketing is a key weapon for new business to target their core audience.
The wider audience, the scattered target base.
Yes, you saw it right!
Suppose you run a business of boutique in Kolkata. Firstly, the promotion needs to reach your local audience. Local brand awareness should never be missed out at any cost.
Digital Marketing allows you to target your audience based on locality/demographics/age and even personal interests.
Now to question is how to grab the right target audience?
Speaking about Digital Marketing, one of the most popular influences in these days would be the ‘Psychological Targeting’.
‘Psychological Targeting’- What is that now?
This is one tailored marketing influence that taps well the behavioral pattern of the audience. Surprisingly, it’s the same audience behavior that drives the trend ahead as well. Let’s break it down a bit.
When we like/dislike any random post/video/article on social media platforms we mostly hit alike, maybe blow an emoji. We do make harsh comments sometimes. There you go! Companies get the impression of your likes/dislikes right there.
You won’t believe, not only your behavioral pattern but also your age can be predicted in the same manner (even if not mentioned in your profile.)
It’s true. Let’s take an example of Tata Cliq. It’s an online apparel store. The brand is trending on social media platforms for their attractive content posting.
This is the half-truth in all sense. The brand is trending because it connected so well with the customer sentiments that customers even don’t hesitate to participate in any fun game or questionnaires.
For obvious reasons, the brand can assess your behavior from your participation. All they are doing is they are just capitalizing this user engagement in their future promotions.
Again, it’s not as easy as you think. Posts accumulate more attention only when it’s largely appreciated.
Products grab their audience base not only because of some gorgeous graphics. It’s been eternally the content that acquires an ‘instant connect’.
Not only in social media, but Youtube is also one open platform to promote your product videos. Research says, 73% people watch videos online.
Explore this visual medium. Here any small business in Kolkata can easily flaunt their product showcase for free. And guess what? With the maximum numbers of views, you have a chance to earn money from the broadcaster as well.
Make sure your hired agency provides you a unique solution of Digital Marketing in Kolkata. Don’t waste your time else. Time to connect with the experts.
4. In-trend marketing strategy: People in Kolkata still think traditional advertisement can make a brand more popular.
Not always a tortoise will win the race. Time to be the hare.
A business owner should forever be up for the recent marketing strategies. Digital Marketing is certainly stronger than traditional marketing.
The amount of money brands pay for tv, print, and even for radio commercials, a digital advertisement will create 2X impact just after the roll-out.
The return on investment is actually much higher than traditional ones. Through online ads, you can easily analyze the market trend and track the trend and the ROI.
This is the prime reason why small business houses in Kolkata have started showing a greater interest in digital marketing in Kolkata, more than the traditional set-up.
Why are you worried? Time to have the best solution in the field of Digital Marketing in Kolkata.
5. Build upright brands: Again we are saying that the size of the business doesn’t matter. What matters the overall presentation.
Start it with the logo, tagline, and slogan.
If a brand certainly needs to work on these three categories before stepping in the market. Always remember, a professional graphic is a must need to get recognized in the market for any brand.
You know this is one area where big and small brands are all equal on a Digital Marketing podium.
With attractive online branding services, you can connect with a bigger target audience.
7. The dynamism of SEO:
“SEO isn’t about content creation. It’s about content promotion.”- Brian Dean
Much before ruling on social media platforms, you have to conquer the search engine. Here you need a white-hat SEO process to climb up over your competitors.
Digital Marketing only can help your business the fullest when your product is searched by the potential customers by and large. An already search product from a real category can procure much relatable search results.
Search Engine Optimization is essential for any online business. Good SEO helps a brand to score on the search engine.
For, you need to have SEO friendly keywords for a particular business. Suppose you are searching for the best digital marketing company in Kolkata, keywords would be like: Digital marketing in Kolkata, Digital marketing agency in Kolkata, Top digital marketing company in Kolkata and so on.
Based on your search result, your search engine will start showing one after one results. Only good SEO service can secure the top position for any brand organically or maybe through PPC.
Not only keywords, the landing page of the brand essentially needs to be stronger than the other pages to return the desired search result. Because your targeted customers would be redirected there.
Get this in mind digital marketing is one effective tool for business houses to improve their best practices regardless of the size and net worth. So, whatever campaign you run, make sure it has a good content and it gets a flawless connect with the target audience.
8. Active Social Media presence: Rather than social life, people are busy in spending time on several social media sites like- Facebook, Twitter, Instagram, Linked-In, and even in Youtube.
Twitter : Lead Magnet Process#business #twitter #leadmagnet #seo #smm #sem #SocialMediaMarketing #marketing #marketingtips #success #businessgrowth #b2b #digital #digitalmarketing #leadgeneration pic.twitter.com/CBVCXIuWdR
— The Marketing Code (@TMACode) November 27, 2018
It goes beyond saying that brands should have an active social media presence to get across their target group. Here are some insanely powerful Facebook Page engagement tip from top social media marketers.
These platforms are the medium to connect with the new customers and keep in touch with the existing ones. Also, this is the best way to get connected with them 24*7 via mobiles. For sure this one move will influence in a purchase decision.
So for custom-fit online branding services time to connect with the most outrageous Digital Marketing agency in Kolkata.
9. Email/Whatsapp marketing: We must have seen some brands as asking for submitting your mail id and even mobile number.
— Hootsuite (@hootsuite) November 24, 2018
No need to get scared of. They just take this basic info to stay in touch with their customers through mail/messages. This way they inform their customers about the forthcoming offers, discounts and what not!
Believe us, periodic emails can bring back to the shopping carts and repeat their previous purchase.
Again, don’t just overdo it. Too many emails/messages can annoy your customers and they might lose interest with the increased frequency.
10. Returns conversion: Success is always sweet. This is the best part of the whole Digital Marketing process.
When any business goes online with the whole selling proposition, it gets their website much-needed traffic, leads, subscribers, and sales.
Digital Marketing is the most flexible, affordable, and time-tested method to get your business a higher conversion rate than the traditional.
(Also read: http://mandmwebsolutions.com/blog/25-necessary-features-of-a-conversion-ready-website/)
Digital Marketing is a flexible and in-trend marketing method, It just evolves in every blink. Optimize your business online and sit on a well-recognized brand.
If your business needs an online brand recognition, time to connect with the outrageously creative digital marketing agency in Kolkata.
To get a quote call us.