Real Estate is the second highest contributing sector to the Indian GDP. For any business, there should be a proper marketing strategy regardless of the size and pattern. Despite, being one of the most important business sectors in India, real estate developers in Kolkata are yet to utilize online marketing at the fullest to acquire an advanced sales conversion.
For continuing revenue growth, investment management program, targeting the apt buyer/investor base and even to tap a way better commercial real estate base Kolkata builders surely need to work out a lot on their entire strategy for impactful online brand promotion.
You probably have stored a sizable amount of money for traditional print/tv/radio ads. What if we tell you that you need just the half money to promote your business online?
Will you believe us? Yes/No/Maybe?
A proper digital branding can return you 100 times better sales revenue than you could ever imagine of.
Indian real estate business has been witnessing a prolonged market slowdown post demonetization. After that, some major institutional policy changes happened and hit the sector a further worse.
It doesn’t mean that there is an ebb in competition. Builders and realtors in Kolkata are all up for selling their on-hand inventories.
Do you know what’s bothering them?
Leads they are getting are not converting into genuine purchases. This is that focal point upon which we’ll have our discussion on.
Here are 5 online marketing tips for real estate companies to get your realty business more sales within a minimum duration:
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Decide your strategy: To begin with, you must design your marketing strategy as per your niche. Get a detailed competitor analysis like a boss. Decide your budget according to your strategy.
Always remember, buyers have certain fixed requisite from the new house which they would invest in. Zoom in those parameters and frame your marketing strategy driven by those interests.
Secondly, associate with the right agency which understands your branding purpose from the root. Ask them to get your business a relevant logo. Logo design is something with which audience can connect the most.
A professional logo design gets your brand a permanent identity.
A CMO service report says, “construction companies allocate about 13% of their budget for marketing efforts while other industries such as banking tend to spend about 8% of their budget on marketing.”
So the budget segregation is one of those primary sections which need a crosscheck. Identify the special areas which you need to highlight.
Get the ultimate clear vision about the goal of your strategy.
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Online Branding: Don’t settle with ‘just Branding’. Time to switch to the updated version now i.e. ‘Online Branding’.
Now for Online Branding definitely you need to have a high-performing website to show-off your products which are of course residential/commercial properties.A survey by Nielsen stated that six out of 10 respondents from different parts of the world prefer to purchase new products from brands they know. Consumers in North America also place a higher value on brand recognition than customers from other parts of the world.
So for buying real estate property, a visitor would definitely want to see a couple of points over the website.
- Good quality images that will represent the visual part of your product listing.
- Supporting information about the features, amenities, location, price and other analogous information about the project and your company.
Basically, you need a listing site where you can showcase your products. Sit your design agency and decide on which part of your website you want to highlight your projects.
In the case of multiple projects, use a sliding banner (time lapse) with the maximum display alternatives. Be specific about the sections where you need to have your company information, bio, and testimonials.
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Search Engine Optimization: Mostly we have seen real estate businesses in Kolkata is spreading wider with the mouth referrals. Now that everything is shown up online, you need to employ an advanced SEO service to secure the search engine ranking of your website.
How would SEO help in your business? Read on:
If you have an updated real estate business website, SEO gets necessary to present your business before a wider audience based on their searching.
Researches say that 60% of the audience more likely see the first two pages of the search engine while they search a thing on the internet.
This is where SEO is an omnipotent existence in online business. It helps your business sitting on the top over the search engine. This is a tested and trusted method to get found online more conveniently; rather effortlessly.
Continue adding new photos to lure your viewers. On this part, you should never fall short. Real estate is the business to attract viewers through exotic images of the projects.
4. Social Media Promotion: Next comes the promotional game. Social Media promotion via Facebook marketing is the best route ever explored to connect with your potential customers and spread your brand name.
More is always better.
Real Estate Developers in Kolkata should really exploit this platform as much as possible. This is the greatest way to reach your target audience. Create a page, add stunning photographs of current and previous projects, share contact details half of the job is done already.
Social media platforms also cater you the leverage to run PPC campaigns. Based on interest, location, age, and business type. Take the fullest advantage of it.
Social media is the only platform where past customers get the opportunity to review your business. Reviews help potential clients to finalize the building company for their lifetime investment.
With an effective social media strategy not only you get genuine leads but also will witness a successful conversion in your sales.
Social media activeness is highly recommended to gain an optimum brand acclaim.
5. Video Marketing: Video Marketing is definitely the in-thing of online business. It’s seen most of the developers in Kolkata are continuing with the still photographs. To be honest, it’s no longer optional.
Mark our words, video marketing can get you faster brand recognition and engagement in bulk than those static snaps. Videos need no time to get viral on social media platforms.
Videos are best seen over online. Leveraging video marketing is definitely a key strategy for real estate builders/agents while growing their business.
This is the section where you ultimately can take the big bite away from your competitors. It helps in growing conversion.
Have resources? Just get into it. Your leads won’t take much longer to commute.
Plain and simple.
However, selecting the right digital agency for branding design services is crucial.
Thus, before finalizing an agency don’t forget them to ask these following questions;
- What are their years of experience in the Graphic Design Industry?
- Do you have any previous real estate clients in their portfolio?
- Can you redesign any of your previous works?
- What type of payment plans do you offer?
Now, if you want to get all these questions answered at once, time to connect with the most innovative digital agency in Kolkata. We have maintained a 100% track record in satisfying our clients with quality deliverance right on the call.
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Call us: 9830035775
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