When it comes to landing page designing, there is no one solution that fits all. You need to do a lot of planning and creative testing to find out what works for you.Designing a landing page that creates a good first impression is very important, especially for B2C businesses such as travel agencies.

So if you are tasked with designing a landing page for your travel website, what elements should you include? Let us see.

Customer Reviews Is Must For Travel Agency Landing Page

Customer reviews and testimonials are gold when it comes to making your customers believe in your services. No one invests money in a service/product, unless they have researched thoroughly about it. And, reviews are what tell potential customers if your service is worth investing in, hence for this reason include reviews of your happy customers in your travel agency landing page.

Star Ratings

Including star rating on the travel website landing pages is another way to convince your customers that you offer the best services in the industry. Make sure you use star ratings from authentic users to increase the credibility of your business.

Information about Holiday or Destination

Include short details about the holiday packages and destinations you cover. Include perfect travel itinerary information that would be useful to your customers. Here is an example screenshot of a highly converting landing pages for a travel agency mentioned below.

Photos

Visual content is more appealing than text-based content, so use high-quality and appealing images in travel agency landing page. Check the above example. It uses the image cleverly to enhance the overall appeal of the page.

Include Travel & Tour Videos

Including short videos can be extremely helpful to give people a visual feel of what they can expect. You can include videos of customer testimonials, clips from recent holiday tours or virtual sightseeing with travel videos. Make sure they blend with the design of the page and doesn’t hampers the loading time for a website

Credit Card Trust Symbols

Customers are often skeptical about making online payments. To win their trust, you must use ‘credit card trust symbols’ that shows their personal information if safe and secured.

Multiple Contact Details

Provide as much information about your business as possible. Make sure the travel landing page includes the detailed office address (including the addresses of the branch offices), phone number, email ID, fax, and everything else that might be useful for the customers.

ABTA and ATOL or Relevant Trust Symbols

Most trusted travel agents are registered or licensed by the leading travel boards or organisation such as ABTA, ATOL or others. If your travel agency is licensed or registered with the one of these, make sure you include their trust symbols on the travel landing page.

A well-designed landing page can generate more leads for your travel business. While there’s a lot more to designing a well-performing and visually-appealing landing page, by including these 7 elements in your travel website landing page you can hope to get started on the right foot.