Successful marketing campaigns can do a lot for your business and for that to happen you need to be well aware of your competition. To beat the competition you first need to know about your competitors.
When You Need to analyze your Competitors
- Stepping into the world of doing online business
- When you are redesigning and revamping your existing website
- Your existing digital marketing activities are failing
Given below are seven powerful marketing tools to spy on your competitors and take better decisions.
1. HubSpot’s Free Marketing Grader Tool
This marketing tool not only helps you to analyze your website but also spy on your competition.
Website Grader is Hubspot’s free online tool that evaluates the effectiveness of a website by giving an inbound marketing score on a scale of zero to 100 based on factors such as website traffic, SEO, blogosphere, social media activities etc.
Thus this marketing tool will show you the scope on how to improve your website presence from a marketing perspective with a comparison with your competitor.
2. Moat
Moat is a free multifunctional tool for the digital advertising industry. It is said to be a search engine for display ads.
This competitor analysis tool can measure real-time analytics over 33 billion times per day.
It helps you to find out what type of display ads of your competitor is running on different websites and brands.
You can use this tool for viewing the places and size of recently displayed ads.
Moat enables you to enter your competitors’ brand name and receive a complete report of where their ads are running. This tool can help you spy on your competitors paid marketing activities and accordingly you can decide where to place your next display ad.
https://www.playersmoney.com/moat/
3. iSpionage
iSpionage is a keyword monitoring tool which gives you an insight into your competitors’ best performing keywords, ad copy and ad budget.
You can use this tool to keep a tab on your competitors’ best keywords for both organic as well as PPC. You can also get to see the amount of budget they are spending on their most effective ad copy.
This tool also allows you to see your competitors’ data in the form of different graphs for comparison purposes.
https://www.trustpilot.com/review/www.ispionage.com
4. SpyFu
SpyFu is a powerful keyword research tool used for viewing competitors’ keywords they are optimizing for SEO and the keywords they are bidding to run paid ad campaigns.
This keyword research tool also helps you find related keywords which your competitors are targeting.
Also with the help of this useful tool you can research new keywords and plan tests in your domain.
https://www.g2crowd.com/products/spyfu/reviews
5. SEMrush Competitor Research Tool
SEMrush is a website analysis tool that allows you to track your competitors’ keyword position and check competitor’s website traffic.
With the help of this tool, you can find all those keywords for which your competitor is ranking.
When you run a research your competitor using the SEMrush tool you get to see useful information about your competitors’ such as:
- Top keywords that are ranking.
- Traffic numbers generated from the keywords.
- Keyword difficulty score.
- URL of a web page that is generating traffic.
https://www.semrush.com/blog/12-great-reasons-to-use-semrush-to-supercharge-your-content-marketing/
6. InfiniGraph
InfiniGraph is a tool used for tracking social media trends.
This tool bridges consumer-to-brand interactions in real time and uses special targeting system to find about trending brands and content.
You can use InfiniGraph tool to obtain the insights on what your competitors are doing on social media channels to promote their content for online visibility and branding.
7. Monitor Backlinks
Monitor Backlinks is a new tool used for viewing backlink profiles.
With this tool’s help, you can track who is the linking back your competitors and also you get to know the quantity of “do follow” and “no follow” backlinks your competitors are having.
You can use this backlink analysis tool to check the quantity of good link and toxic links you have acquired in your link building effort, and according make the decision to disavow the bad links.
https://www.g2crowd.com/products/monitor-backlinks/reviews
CONCLUSION
Now that you know of some of the powerful spying tools. So start using any of these marketing tools to spy on your competitors. Apart from these tools also check out these set of SEO tools that can be of great help for spying your competitor’s digital marketing activities and analysis.
You can connect with Mohammad Mohsin on LinkedIn
