If you’re not using QR codes for your business yet, then it’s time you started using them.
With the increase in usage of smartphones and mobile apps, we’re seeing a lot more interest in how to use QR codes.
2D matrix barcodes called Quick Response (QR) codes are an awesome mobile marketing tool. They guide potential new users and faithful customers to a brand’s store, social media account, or promo page.
How to get your own QR codes for marketing?
Follow the steps given below to generate your own QR code:
Step 1
You can select your QR code from one of these popular QR code generators such as: Kaywa, GOQR.me, Visualead, and QR Stuff.
When choosing a QR code generator, you should consider some parameters like whether you can analyze performance or can custom design a code or not or whether it is compatible with common QR code readers.
Step 2
Design the code that you feel would be unique to your brand.
Step 3
Test whether your QR code reads correctly and ensure to try more than just one reader.
Step 4
Track and analyze the performance of your QR code.
Following are some ideas on QR codes for marketing that can surely help in the growth of your business:
1. Business Cards:
Print the QR code on your business card. Through this code, you can direct people scanning this code to your resume, your LinkedIn profile, your website, your Facebook page to help new contacts find your business faster.
2. Email newsletter signups
You can create a QR code that opens a signup form and put it at your store, at events and other places especially for people who are extremely busy all they need to do is to just scan the code. After scanning they can just leave it open in phone’s browser to view later. You can use MailChimp list (comes with own QR code).
3. Online grocery shopping on the move
If you want to promote your e-commerce store in the real world then QR codes are the bridge between both the worlds.
By adding a QR code you promote your site thereby bringing in new users, or because they want to give regular users easier access to their store.
4. QR Code On Restaurant Menu
If you own a restaurant you can include a QR code on a takeout menu. The customers whom you are giving takeout menu can scan the OR code for future. After scanning the QR code these visitors may book food online or make reservations for lunch, dinner or for a Sunday brunch.
5. Storefront displays are perfect for a code
Your physical store might not be open 24/7, but you can have a QR code displayed on the window or door which can be scanned while your doors are closed.
Through the QR code, you can direct your potential customers to your online eCommerce store where they can place an order for the items they had come to purchase in-person.
6. QR Scan Code Onto T-Shirts
Your physical store might not be open 24/7, but you can have a QR code displayed on the window or door which can be scanned while your doors are closed.
Through the QR code, you can direct your potential customers to your online eCommerce store where they can place an order for the items they had come to purchase in-person.
7. Using QR Codes On Banners
You can have banners with your QR code at strategic places in public spaces where it is most convenient for pedestrian traffic to look and scan. People would scan your QR code and after a quick reading, they can be interested in your app or product.
8. QR code on car
If your business is that of servicing cars then you can add a QR code sticker on the car window of the customers who are coming for car servicing. Later these users can scan the QR code that will direct them to an app where you can both track regular car service and schedule next maintenance online.
9. E-learning
You can have a QR code for your e-learning business, after scanning the code if people are interested in the stuff then have them register and after doing so you can start sending daily emails filled with lessons and related information.
10. QR Code In Books
If you are a bookstore owner you can add QR codes on the back cover of the books in your store that engages people with interesting stories and details behind the writing of the book that could persuade them to buy the book.
Now get started with these ideas and empower your marketing campaign with QR codes.
You can connect with Mohammad Mohsin on LinkedIn
