Are you planning to market your brand and reach out to your target customers using Facebook?
Wouldn’t it be helpful if you could know about some of the big marketing mistakes that other B2C businesses make so as to avoid them in yours?
Given below are some big, fat and ugly Facebook marketing mistakes to avoid by businesses in their Facebook marketing:
Facebook Marketing Mistake 1: Buying likes
One of the biggest Facebook marketing mistakes to avoid is buying fake likes. The idea that the more likes your page has the better it is absolutely wrong.
Fake likes will never persuade consumers to buy your product or services or even contribute to your platform. Having lots of likes on your page doesn’t mean much if they aren’t engaging with you.
Also, remember fakes likes also means fake audience.
Mistake 2. Forgetting it’s a social platform
Businesses forget that Facebook is an online channel for socializing. Instead of creating and participating in discussions they use Facebook as an advertising channel.
Through Facebook, businesses should build a relationship with Fans so they engage with your business page rather pushing products or services for sales aggressively.
At first, engage your audience with interactive video. Let them land on your website where you can silently push the product or service for sale.
Take a look on example how UrbanClap is promoting the local services with video content.
Mistake 3. Not using Facebook tools
Many businesses do not take advantage of Custom Audiences, Page Insights, and other built-in Facebook tools to get the benefits of Facebook marketing.
Mistake 4. Marketing business using group
Businesses use a Facebook group for marketing which is not at all recommended. A group is a place for people to share their interests and opinion. It is definitely not a place for marketing your business as they weren’t created for that purpose. So if you are still following this practice in your Facebook marketing then it is a serious Facebook marketing mistakes you need to stop.
Mistake 5. Using a profile
Using a Facebook profile to market your business is against the social network’s Terms of Service that could result in termination of their profile without notice.
Profiles do not offer analytic tools and so you cannot know which strategies are working well for your business and which aren’t.
Also, you cannot attract likes or followers on a profile compared to pages in which you can do.
Mistake 6. Posting inconsistently
A lot of businesses have an irregular posting schedule. Initially, these businesses post every day for a week or two and then months go by without having posted anything.
Social media strategies are long-term and they require constant effort. You need to ensure that your Facebook posting is a consistent schedule.
Mistake 7. No aligning between ads and landing page
Many businesses think that once their ad has been placed their job is over and do not bother to think about the user experience once they have clicked on an ad.
It can be very confusing for a consumer to be prompted with an ad that attracts them only to land on a generic homepage that has nothing to do with the ad itself.
You should create custom landing pages for your ad campaigns ensuring that customers feel a lot more comfortable to signup or make a purchase.
CONCLUSION
These are some of the big Facebook marketing mistakes that businesses make in their Facebook marketing. You should surely avoid for your business too after you read this blog. Also, make sure you first understand how marketing works on Facebook for customer acquisition and only then come up with marketing strategies for your business.
M&M Web Solutions offer effective social media marketing that can help your brand efficiently to reach potential prospects.