A backlink is a link that a website gets from another website. These links are very important towards improving your website’s SEO ranking. Google gives more importance to websites having a number of quality backlinks which are truly authoritative.
Many small business restaurants ignore link building as something time-consuming or do not have the idea how to build backlinks for their restaurant websites.
So in order to pull traffic from Google organic for creating awareness about your restaurant as well as to rank on Google’s 1st page for near me searches, you just cannot ignore the task of earning backlinks for your restaurant.
Here are 7 Ethical Link Building Techniques for Restaurant Websites
1. Business Listings of your restaurant website
Get your business website listed on different portals like Google My Business, Zomato, Yelp.com, Bing Places for Business and other restaurant listing sites. to connect with people searching for a local restaurant. You can also manage your reviews here.
2. Building Backlinks with Photos of Your Dishes
You should take high-quality photos of your dishes, interior and decor, or food preparation as these can captivate your site visitors and compel them to check out the restaurant.
The photos that you post on your website can showcase the food; restaurant’s interiors as well as exteriors to make it look welcoming. Remember not to pack your website with too many photos.
You can optimize the photos with relevant keywords so that searchers find your website. Food bloggers are always looking for great photos online to include in their content. So when the food bloggers link the photo your brand name also get linked as in the image file there will the mention of your restaurant name.
3. Invite food bloggers to your restaurant
If you can get your business mentioned in a local newspaper or coverage from food journalist then it can help to generate a buzz about your restaurant.
You can send an email invitation asking them to stop by your restaurant and check things out. Bloggers, when visiting your restaurant are likely to link to your website as it serves the interests of their readers. This is how you can build backlinks to your restaurant website with the help of influencer.
4. Social Media
Social media can be an asset to your restaurant as a lot of people use it to figure out where to eat on the spur of the moment. Try to use social media effectively with video content on how your chef is preparing the tastiest dish in your restaurant.
You can post a photo of your new menu, your latest special, etc on Instagram to market your business.
Pin recipes and link it to the recipe you have on your blog. You can also pin photos of your restaurant decorated for a special occasion.
Engage with your Facebook fans through your restaurant’s Facebook business page. You can let people know what special dishes you have, ask for feedback on potential new dishes.
5. Support charity events
You can offer to sponsor the food service of a local marathon, fundraiser, or other events that have high visibility in the community, offline as well as online.
Another thing that you can do is donate food for a local charity event. By doing so, your restaurant will be named by local media covering the event and on the website dedicated to the event.
6. Guest Blogging
You can guest post about your business, your restaurant culture and your dishes on guest blogging sites. By doing this, you can get good backlinks to your restaurant website. Find this blog on how to do guest blogging for your restaurant websites in a right way.
7. Analyze your competitors
List out top 10 restaurants in your local and find out who is referring them. Put their website in ahref backlink analysis tool and jot down the backlinks of those restaurants. Later you can approach those websites to link back your restaurant that will give mileage to your Seo effort in competiting with big brands.
Always remember that don’t build links in bulk, more than good it does a severe harm by violating Google guidelines.
CONCLUSION
To conclude we must say that to build good and high-quality backlinks for restaurant and other business websites, it takes time. These are just a few basic ideas to get started with to build backlinks ethically for the online restaurant business. Never trust those SEO firms who guarantee to build 100 links per month for your website. You may see the uplift in your ranking for some days but aftermath effect is devastating.
You can connect with Mohammad Mohsin on LinkedIn
