Adopt a Location-Based Strategy

Visually compelling insights about a location play a vital role in the travel business. Adding locations to Instagram images is a simple strategy that goes a long way in helping you make the most of your presence on Instagram. Not only that, content and stories woven around the local community — be it the history, places worth seeing, or best foods to try out etc. — provide a deeper level of understanding about a destination, which enhances customer experience and the trust factor in your brand.

Take a cue from how hospitality giant Marriott is going a step further with their local strategy to provide personalized experiences to their customers. The brand has tied up with Contently, a global content marketing agency, to create hyper-local content written by the local people residing in a particular city.

So you can add the followings to showcase your Instagram stories about that destination

1. Local festival
2. Local livelihood of the people
3. Good places to eat
4. Variety of public transport

See how Calgary Tourism have captured the local lives on their Instagram business page to market their travel business on instagram.
https://www.instagram.com/tourismcalgary/?hl=en

Utilize User-Generated Content

As we’ve seen, a large number of people today are sharing their travel experiences on Instagram, while many are using it for discovering new travel spots. Destination marketers should act on these insights and make use of user-generated content to attract potential customers.

You can do this by encouraging your customers to upload photos and videos from their visit and tag you in their Instagram posts. This is a great way to enhance your brand image through credible and reliable information posted by real people. Remember, ‘real’ images are always trusted more than promo photos uploaded by a brand.

Destination Marketing with Virtual Reality (VR) : A New In

The appeal of visuals reign supreme in the travel business and this is where VR is emerging as a game changer for destination marketing and the tourism industry at large. Top players like Thomas Cook are using VR devices to give customers a first-hand feel of a destination they’re planning to visit. Using delightful clips and 3600 perspectives of the locations, they are converting mere leads into sales with VR-enabled visual stimulation.

Tap Right Influencer For Destination Marketing On Instagram

To grow your brand visibility as a tour agency, partner with a well-known influencer in your industry. Collaborate with well-known travel photographer, a traveler blogger in your local area who has got a significant amount of followers.

Instagram goes beyond just ‘likes’ and ‘shares’. Today, it’s a major travel influencer that can boost people to get on a plane. Try these tips to create awareness and close deals using Instagram for destination marketing.