Do you know that people spend 10 million hours a day watching 8 billion videos on Facebook worldwide?
Certainly, ignoring is also an option. Have you ever thought about why video marketing is reigning on the popularity parameter?
Facebook offers so many other services to promote your brand. Then what makes the video marketing the ‘demand of the moment’?
Facebook ads can be one of the best ways to generate leads & enrollments at an affordable $. You may find that Facebook is a better channel than any. Videos allow for you to connect with people on an emotional level. Emotional connections drive brand loyalty. pic.twitter.com/OtjnuvekVT
— Tribeca Marketing (@TribecaMG) December 21, 2018
Thankfully, we are part of social media marketing which shows us how quickly trends are changing.
From those static graphics and textual substance to smart videos and Facebook lives- over the years we have witnessed an umpteen amount of Facebook promotional strategies of numerous brands.
The 6 Essential Ingredients of the Perfect Facebook Video Ad #facebookvideo #videoads https://t.co/wEOD5GtJjt pic.twitter.com/paEHlwCAqB
— Jeff Bullas (@jeffbullas) December 19, 2018
Not only the only the big brands but start-ups too are coming up with interesting video concepts. Some of them rule for a longer period. Rest just row by.
You must be thinking that since social media strategies evolve faster than the course of thought, what is the point of video marketing?
Reasons why should opt video marketing right away:
- Videos are the latest content marketing tool for your brand.
- It trucks on bigger traffic to your website.
- Videos stand out in the search engine results.
- Grip your audience for a longer time on your website.
- Youtube videos provide quality backlinks for your website.
Creative videos are forever fun! It creates a positive impact on the viewers’ mind.
Here we will have a closer look at the creative and technical quotient of the Facebook video ads and figure out how it can work for your brand in particular.
Undoubtedly, Facebook has become one big hub for brand promotions.
Facebook video ads dole out an outstanding cross-channel optimization. Your online branding gets consolidated with Video Ads.
Facebook videos have become top-priority for every marketer. Are you looking for the best way to enhance your videos on Facebook? Your search ends here.
Here are 6 tips to make your videos better performing than the rest:
1. Square shaped videos get much better attention:
This is not a joke.
Buffer says, “Square videos outperformed landscape videos in terms of average engagement, views, and reach, especially on mobile.”
Come, let’s find out the reason behind it.
The average engagement count of Facebook videos accessed from mobile is 5times higher than that of desktops and laptops.
More than 92% of users access Facebook from their mobiles worldwide in a day.
Watching videos on mobile has been increasing Y-O-Y basis.
Statistics show that square video (1:1) takes up 78% more expanse in a mobile newsfeed than a landscape video (16:9) does.
Create simple and short videos with Animoto. For higher professional branding videos use After Effects, Adobe Premiere.
72% people say that video marketing has augmented their conversion rates. Why would you be an old-school?
2. Work harder on those first 3 seconds Facebook Video Ads:
Facebook videos are on auto-play mode. The intention behind this is to engage the audience for a longer duration.
An amazing fact is if your video doesn’t have any sound, then also the first few minutes can trigger the viewership.
Surprised? Don’t be.
Have you seen the videos of Buzzfeed?
These people just kill it with their unique approaches each time and every time.
It’s no big deal actually. Even you can do it too.
Let’s have a close look at how they do it:
Instant start: Don’t waste time to grab people’s attention. Cause, each second matters here.
Tease the video to create buzz: Your video might not be compelling enough. But the title should be on-the-point always. Craft a descriptive title. Also, give a preview of your video inside the wall post.
Customize thumbnails: Custom thumbnails are the best attention puller. It actually makes people binged while they are scrolling their feeds. For the best rendering choose the thumbnail that has the exact aspect ratio as the video has.
These are the prime focal areas, where you need to work on to make your Facebook videos more apposite.
3.Create multiple video audiences:
Creating a custom audience for the video is probably something that everyone has heard about in the business.
These are the prime focal areas, where you need to work on to make your Facebook videos more apposite.
But what they don’t do is to create different audience base depending upon the following criteria:
For instance, create an audience base who watch first 3 sec of your video. The other one would be people who watch 95% of your video.
Luckily, Facebook has updated its feature. Now marketers can create custom audiences from video based on the following levels of engagement:
- 3 seconds watched
- 10 seconds watched
- 25% watched
- 50% watched
- 75% watched
- 95% watched
With Facebook Audience Insights, you can evaluate the custom audience and get bigger insights about the user engagement with your content.
The best part is you can combine multiple levels of user engagement. Such as, you can create a custom audience for people who watched more than 25% of some videos, 75% of others, and so on.
With this method, you can create a better user base for retargeting your audience.
4. Add captions to your video:
Since Facebook videos are on auto-play mode, people can watch videos both in the silent or in the general mode.
Facebook users can disable and enable the sound feature of the video on their own. Despite the fact, research revealed that 85% of the videos on Facebook are watched without any sound.
If a viewer doesn’t hear the real messages of your video, possibilities are high you can lose your potential buyer.
How can you afford to lose a customer in this competitive landscape?
Add captions to your videos through Facebook. While uploading your video on Facebook, you will see that there’s an option to upload a SRT file of your captions. For existing videos, you can easily add captions just by clicking on the “Edit” button.
Facebook is likely to introduce an auto-captioning feature, so you might not do it manually in the future.
5. Optimize for video views:
Most people just upload their videos and go on boosting them straightforward for view optimization.
Instead, focus on the objective. It will help you in optimizing the delivery. A video is one format of social media campaign which generates more conversion, drive traffic to our website, grapple more engagement,
However, for bulk lead generation brands use video or ads in carousel formats. Facebook collects more user data from this combination than from the solo video campaigns. Use video links on the carousel ads.
This makes it more complex for the algorithm to find users who visit the website from the video link. It will result in slower ad delivery and reach of your campaign.
You can avoid this friction. Simply set your video views. Facebook can easily identify the viewers derived from the video links.
This will improve your video reach too!
Tag other pages in your video:
You can tag people and other Facebook pages after you upload Facebook video. Here’s how you can do the tagging for a better Facebook promotion.
- 1. Tag people who contributed to the video directly.
- 2. People who are mentioned in the video.
- 3. People/Pages who have been inspirations for creating the video.
- 4. People who you want to make aware through the video.
Simply type the “@” symbol before the title of the Page or person you want to tag. You will get a few options to tag.
Pro tip: Forget blogs, let’s vlog. People connect with the video because of the storytelling substance.
Vlogs or we should say video blogs are as good as essential nutrients for your brand optimization.
Vlogs are cheaper, personality-driven, and are capable of delivering 2X more user engagement.
They are unquestionably the best bang for your buck.
Yes, a very few companies have adopted this strategy by far. Why don’t you blow the greenhorn?
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