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A website is often the first point of contact between you and your customers, so you need to take great care when building your website. A website is your most impactful marketing tool, which is why you must do enough research to ensure it creates a great first impression.
Why Design Research?
Before embarking on a web design project, ask yourself who are my targeted audience? What products does my business offer and how are they useful to my audience? This is where design research comes into play. The most impactful websites are not the ones that look beautiful; they are the ones that help people solve real life problems. Website design research will help you come up with interesting and innovative ideas that will help you engage your audience in unique ways.Remember, the longer the visitors stay on your website, the higher the chances that they will turn into loyal customers. So it is important that you build a website that holds the visitors for a long time.
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How is Website Design Research Done?
The purpose of website design research is to find out how the users interact with websites, what are their needs and what can be done to solve their problems. Whether you are building a new website or re-designing an existing building, you need to follow the following steps for successful design research:- Set specific goals based on your requirements (such as newsletter subscriptions, sign-ups, sales, etc.)
- Make assumptions about what the targeted audience is looking for
- Carry out testing to check what works best for your audience
- Make improvements to your website in small incremental ways to make sure they make the right impact
In the next phase, you should gather feedback from the employees, visitors, and readers about what works for them and what does not. You must also track key actions taken by the visitors to understand how they interact with the website. There are a number of analytics tools that allow you to track customer journeys. Make improvements as and when necessary to provide best quality engagement.
Research might sound daunting, but without the right amount of successful research prior to web design, it is almost impossible to offer your customers exactly with what they are looking for. You may employ your in-house team to perform the design research or hire professionals. In today’s customer-centric world it is important to showcase products and services in a way that is most acceptable. In order to achieve this, research is a must.