{"id":2682,"date":"2018-12-19T19:47:38","date_gmt":"2018-12-19T14:17:38","guid":{"rendered":"http:\/\/mandmwebsolutions.com\/blog\/?p=2682"},"modified":"2019-01-07T17:03:47","modified_gmt":"2019-01-07T11:33:47","slug":"website-design-principles","status":"publish","type":"post","link":"http:\/\/mandmwebsolutions.com\/blog\/website-design-principles\/","title":{"rendered":"Top 8 Web Design Principles For Successful Online Business"},"content":{"rendered":"<p>\u201cWe don&#8217;t just build websites, we build websites that SELLS\u201d <br \/>\n <strong>\u2015<\/strong><a href=\"https:\/\/www.linkedin.com\/in\/chrisdayagdag\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><em>Christopher Dayagdag<\/em><\/strong><\/a><\/p>\n<p>Website Design is the showcase of your business profile. 82% conversation rate gets secured by the design of the website.<\/p>\n<p>If your website looks nonsense, the rate of conversation hits the south despite an extra-ordinary product catalogue.<\/p>\n<p>Not only for the biggies, a sound <strong>website design for small business owners<\/strong>\u00a0carries the same weight. Don\u2019t confuse it with the preface of your business portfolio. It\u2019s just another important marketing tool for the business owners.<\/p>\n<p>Every year \u00a0a whole lot of new design styles and techniques are brought into the picture. But it\u2019s only the user-centric designs that drive sales. So, modern website design is just an analogous phrase.<\/p>\n<p><strong>If you think website design is just a \u2018pretty face\u2019 you are probably lacking on the basic skills!!!<\/strong><\/p>\n<p>A lot depends on your website design such as- SEO, Social Media Marketing, creating lead ads for business conversion and many more. Therefore, a infinitesimal overlook can harp the conversion rate on a major scale.<\/p>\n<p>A recent research of Stanford University suggests 46.1% of people say a website\u2019s design is the top criteria for deciding if a company is credible or not.<\/p>\n<p>A business website must look professional. Website design in Kolkata mostly on this basic criterion. \u00a0A pleasant looking website has a huge role in business conversation rate.<\/p>\n<p>Let\u2019s check out the most effective design principles that one needs to follow while he\/she gets into the web design for small business owners. If you still face a hitch here are its <a href=\"http:\/\/mandmwebsolutions.com\/blog\/top-10-web-design-problems-and-how-to-solve-them\/\">web design solutions<\/a>\u00a0that will save you from misery.<\/p>\n<p><strong>Take tour<\/strong>: <br \/>\n <strong>Have you heard of the term called \u2018Visual Hierarchy\u2019? <\/strong><\/p>\n<h2>Let\u2019s begin from the basics then.<\/h2>\n<p>1. <strong>Visual Hierarchy<\/strong>: \u00a0The more extrusive visual, the higher diligence. This one basic idea can transform your design right from the beginning.<\/p>\n<p>Before you start anything, you must know how the human eyes perceive what they see.<\/p>\n<p><img decoding=\"async\" title=\"Visual Hierarchy in web design\" src=\"http:\/\/mandmwebsolutions.com\/blog\/wp-content\/uploads\/2018\/12\/visual-hierarchy.jpg\" alt=\"Visual Hierarchy in web design\" \/><\/p>\n<p>Now if we ask you to rank these circles in order of importance, anyone can do it without any fail. This is called as \u201cVisual Hierarchy\u201d.<\/p>\n<p>The significance of highlighting this part is there are certain parts of your website (call-to-action, forms, value proposition) that you need to place as per the perception of human eyes.<\/p>\n<p>It\u2019s basically the portions in which you want your potential visitor would click more. Make important links more easily seen. Preferably use different colour to highlight important sections. \u00a0<\/p>\n<p>It\u2019s pretty simple actually. Rank the elements as per your business objectives. Small business owners have a limited business goal set. \u00a0<\/p>\n<p>So before starting <strong>website design for small business<\/strong>, a design unit must know their client\u2019s business goals in order to prioritize the element placement.<\/p>\n<p>Make sure that the visual hierarchy is well in place.<\/p>\n<h2>2. Segregate the proportions:<\/h2>\n<p>\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Golden_ratio\" target=\"_blank\" rel=\"noopener noreferrer\">Golden-ratio<\/a>\u00a0is a number that looks after the proportion. 1.618<img loading=\"lazy\" decoding=\"async\" style=\"display: inline-block; width: auto;\" src=\"http:\/\/mandmwebsolutions.com\/blog\/wp-content\/uploads\/2018\/12\/wpsC6E8.jpg\" width=\"13\" height=\"13\" \/>&#8211; This number denotes all things are proportionate and the visual gets perceived appropriately.<\/p>\n<p>Take a look at the Golden-ratio.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/mandmwebsolutions.com\/blog\/wp-content\/uploads\/2018\/12\/segregate-the-proportions.jpg\" alt=\"Web Design Proportion\" \/><\/p>\n<p>Turning over the golden chapters of history, we can discover that most of the famous architectural masterpieces have been crafted based on this proportion.<\/p>\n<p>Now, you are probably thinking that whether the same would help in web designing?<\/p>\n<h3>Why not?<\/h3>\n<p>When your layout width is 960px, divide it by 1.618 (=593px). Here you get the content area, which would be 593px and sidebar 367px. Assume, the website height is 760px, you can break it into 470px and 290px blocks. (760\/1.618=~470).<\/p>\n<h2>3. Time to follow the Hick\u2019s Law:<\/h2>\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Hick%27s_law\" target=\"_blank\" rel=\"noopener noreferrer\">Hick\u2019s Law<\/a>\u00a0is one of the most popular theory for the web designers. It is the guideline for the menu design proportions.<\/p>\n<p>It says: &#8220;<strong>With every additional choice increases the time required to take a decision<\/strong>&#8220;<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/mandmwebsolutions.com\/blog\/wp-content\/uploads\/2018\/12\/step-three.jpg\" alt=\"Hick\u2019s Law\" \/><\/p>\n<p>Let\u2019s break down the theory in a simpler way. Suppose you visit to a garment shop. The more variety you get the much confused you become. Right?<\/p>\n<p>Same goes with the Menu bar of the website. The more addition you include, the faster it\u2019s to end up selecting nothing. Keep the choices lesser.<\/p>\n<p>Keep your Menu simple and sorted. Eliminate all the inadequate options from this segment throughout the design process. Provide the visitors a delightful user experience.<\/p>\n<p>Again, if you don\u2019t have a vast product-line up, people might think that you have a narrow product-line. Add more filters for convenient decision making.<\/p>\n<p>This is why you should always go for the best team of <strong>Website Design in Kolkata<\/strong>. Else, you might join with the most performed goof-up.<\/p>\n<h3>Wait, this rule doesn\u2019t end here.<\/h3>\n<p>While visiting a website visitors have multiple queries in their mind and also a series of decisions to make.<\/p>\n<p>A designer has to make a chain of important decisions while designing a website.<\/p>\n<h4>Here are just a few attached rules to follow with the Hick\u2019s law:<\/h4>\n<ul class=\"innerlist\">\n<li>Choose between whether to use the navigation bar or scroll down the page.<\/li>\n<li>Brush up the headlines to highlight the blog post readability.<\/li>\n<li>Determining whether to download the lead magnet, share social media posts, and leaving a comment.<\/li>\n<li>\u00a0Selecting between buying, going through product review and exploring more product line-up.<\/li>\n<\/ul>\n<p>The simple method to incorporate Hick\u2019s Law is to install a <strong>full-screen welcome gate<\/strong>\u00a0on your homepage. A welcome gate caps the complete screen with a single call-to-action button. This way, the visitor only sees the available choices to make and then they will scroll down.<\/p>\n<h2>4. Fitt\u2019s Law for web design:<\/h2>\n<p><strong>Fitt\u2019s Law is all about clicking the button on a webpage<\/strong>.<\/p>\n<p>That\u2019s it!!<\/p>\n<p>This law pins down the time required for locating the targeting area. It signifies the function of the size of the target area and the distance to the target.<\/p>\n<p>The bigger size object the better chance to click. It\u2019s sensible to place it on the left bottom of the corner. Because, the corners have 60% accessibility than the rest of homepage.<\/p>\n<p>According to <a href=\"https:\/\/neilpatel.com\/blog\/improve-website-design-conversions\/\" target=\"_blank\" rel=\"noopener noreferrer\">Neil Patel<\/a>, \u201c64% conversion increase by helping visitors make easier decisions.\u201d<\/p>\n<p>However, it never means the bigger button the better conversion generation. Certainly you won\u2019t make a button which occupies half of the screen space. <br \/>\n Fitt\u2019s law throws light on this part in particular. Again it\u2019s a two-folded wanton. The usability of an object goes with a curve, not by the straight line.<\/p>\n<p>With a 20% increase in size, a small button can score 20% higher clicks. While a bigger object turns off the usability when increased in the same measurement.<\/p>\n<p>Based on the frequency of use, one should proportionate the button size. Following this rule, a designer should size up the buttons.<\/p>\n<h2>5. Rule of Thirds:<\/h2>\n<p>This is another major rule for designing a buyer-driven website.<\/p>\n<p>Tell us what attracts you the most in a website? Obviously images. Right?<\/p>\n<p>Now today\u2019s trend is more or less on the minimalistic side. However, more than stock photography, custom-made images engross wider audience.<\/p>\n<p>For this one good reason you should visit an expert team which has the up-to-the-market skills of <strong>website design in Kolkata<\/strong>.<\/p>\n<p>The image section of any website follows the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Rule_of_thirds\" target=\"_blank\" rel=\"noopener noreferrer\">rule of Thirds<\/a>\u00a0which says, \u201cAn image should be imagined as divided into nine equal parts by two equally spaced horizontal lines and two equally-spaced vertical lines, and those important compositional elements should be placed along these lines or their intersections.\u201d<\/p>\n<p>The equal nine squares are to be placed as follows:<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/mandmwebsolutions.com\/blog\/wp-content\/uploads\/2018\/12\/step-four.jpg\" alt=\"Rules of Third\" \/><\/p>\n<p>The objects are supposed to be placed on the intersectional points of those two lines.<\/p>\n<p>Following this one rule can make your image selection and placement more catchy and more impactful.<\/p>\n<h2>6. Negative space and clear design<\/h2>\n<p>Widely known as \u2018White Space\u2019 &#8211; this is the space which is broadly left empty. This space belongs to the graphics, space between the columns\/lines\/types\/texts, margin, visuals.<\/p>\n<p>Technically this space is not for leaving empty. Thus, this space is also an important part in designing a website. It highlights the objects in it. This space is all about using the echelons of varied info such as type\/images\/colours.<\/p>\n<p>A page should never be choked with full of images and graphics. It would rather appear noisy and full of distraction. Your visitor would lose interest to read the context.<\/p>\n<p><strong>Top designed websites perform 2X better, because they are simplistic. <\/strong><\/p>\n<p>The more whitespace, the cleaner design appearance. A clean design communicates with the audience much easily.<\/p>\n<p>Clean design symbolizes the design which cleverly uses the place in between. A sensible designer should know how to use this white space for securing a smarter communication. \u00a0<\/p>\n<p>The core message of the website should be distinct and uninterrupted.<\/p>\n<p><strong>Don\u2019t forget to K.I.S.S &#8211; Keep it Simple, Stupid.<\/strong>\u00a0<\/p>\n<h2>7. Speed optimization<\/h2>\n<p>A slow loading website is seriously can spoil the entire broth.<\/p>\n<p>If your website has a slower loading time; then whatever attractive products and services you offer, it will all go in vein.<\/p>\n<p>This is the biggest turn-off from the visitors\u2019 standpoint.<\/p>\n<p>Today people ask for services that are immediately at their fingertips. Thus, a competent designer should never overlook the website speed optimization part.<\/p>\n<p>Especially when you are into the business <strong>website design for small business owners, <\/strong>you should always remember that a big chunk of sales depends on the speed optimization of the website.<\/p>\n<p>A newbie definitely won\u2019t want his potential visitors go off due to a slower page loading time. \u00a0<\/p>\n<h3>Here are few tips to optimize your website loading time:<\/h3>\n<ul class=\"innerlist\">\n<li><strong>Optimize the images. Never mind their size.<\/strong><\/li>\n<li><strong>Enable compression. Files will look more compact and open faster.<\/strong><\/li>\n<li><strong>Reduce HTTP requests in Google chrome developer tools. <\/strong><\/li>\n<li><strong>Select the right hosting options whether its shared hosting, VPS hosting, or a dedicated server.<\/strong><\/li>\n<\/ul>\n<p>Integrate these tips while designing a fast-performing modern-day website. Give more focus to user experience and the functionality of the website.<\/p>\n<p><strong>\u201cIn the information age, build a website before you build a workplace.\u201d <\/strong>&#8211; <a href=\"https:\/\/twitter.com\/kalantriamit\" target=\"_blank\" rel=\"noopener noreferrer\">Amit Kalantri<\/a><\/p>\n<h2>8. Clean backend coding<\/h2>\n<p>A modern business should have to a fast-performing and rides on the \u2018functionality\u2019.<\/p>\n<p>To make a website run successfully a whale of backend coding is necessary. It\u2019s only the functions of the website that can convert visitors into leads and buyers.<\/p>\n<p>Every design unit should have a well-skilled set of developers who exactly know how to code a site to function perfectly, load fast, and navigate flawlessly.<\/p>\n<p>A clean and crisp backend coding will give you access to read, edit and maintain website functions. Also if any major\/minor problems arise, it can be easily found and \u00a0fixed with the prior backend code.<\/p>\n<p>However, an efficient website design and a piece of art is not the same.<\/p>\n<p>A website design must have a clean business objective. Maintaining these aforesaid rules can easily get you best results in both aesthetically and financially.<\/p>\n<p>Share with us your suggestions in the below comment section.<\/p>\n<p>Your suggestions are valuable.<\/p>\n<p>Associate with <a href=\"http:\/\/mandmwebsolutions.com\/contact.html\" target=\"_blank\" rel=\"noopener noreferrer\">us <\/a>for \u00a0top-performing website design and development.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWe don&#8217;t just build websites, we build websites that SELLS\u201d \u2015Christopher Dayagdag Website Design is the showcase of your business profile. 82% conversation rate gets secured by the design of the website. If your website looks nonsense, the rate of conversation hits the south despite an extra-ordinary product catalogue. Not only for the biggies, a &hellip; <a href=\"http:\/\/mandmwebsolutions.com\/blog\/website-design-principles\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Top 8 Web Design Principles For Successful Online Business&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2705,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"http:\/\/mandmwebsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/2682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/mandmwebsolutions.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/mandmwebsolutions.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/mandmwebsolutions.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/mandmwebsolutions.com\/blog\/wp-json\/wp\/v2\/comments?post=2682"}],"version-history":[{"count":9,"href":"http:\/\/mandmwebsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/2682\/revisions"}],"predecessor-version":[{"id":2802,"href":"http:\/\/mandmwebsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/2682\/revisions\/2802"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/mandmwebsolutions.com\/blog\/wp-json\/wp\/v2\/media\/2705"}],"wp:attachment":[{"href":"http:\/\/mandmwebsolutions.com\/blog\/wp-json\/wp\/v2\/media?parent=2682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/mandmwebsolutions.com\/blog\/wp-json\/wp\/v2\/categories?post=2682"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/mandmwebsolutions.com\/blog\/wp-json\/wp\/v2\/tags?post=2682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}