{"id":1131,"date":"2017-05-05T08:42:05","date_gmt":"2017-05-05T03:12:05","guid":{"rendered":"http:\/\/mandmwebsolutions.com\/blog\/?p=1131"},"modified":"2018-04-24T15:14:21","modified_gmt":"2018-04-24T09:44:21","slug":"instagram-for-destination-marketing-4-ways-to-get-creative","status":"publish","type":"post","link":"http:\/\/mandmwebsolutions.com\/blog\/instagram-for-destination-marketing-4-ways-to-get-creative\/","title":{"rendered":"4 Ways to Get Creative With Instagram In Destination Marketing"},"content":{"rendered":"<ul class=\"no-float-list\">\n<li>These days, Instagram is an incredibly valuable marketing tool for businesses in the travel and tourism industry. A recent survey by the travel dating website, MissTravel reveals that 48% of Instagram users consider the platform to choose vacation spots, while 35% use it to find new places to visit. No wonder, Instagram is where your travel company should be if it isn\u2019t there already. Here are some creative ways your travel business can reap the most benefits out of Instagram\u00a0for destination marketing.<\/li>\n<li>\n<h2>Adopt a Location-Based Strategy<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"http:\/\/mandmwebsolutions.com\/blog\/wp-content\/uploads\/2017\/05\/Adopt-a-Location-Based-Strategy.jpg\" alt=\"Instagram photos and videos of Tourism Calgary\" width=\"769\" height=\"478\" \/><\/p>\n<p>Visually compelling insights about a location play a vital role in the travel business. Adding locations to Instagram images is a simple strategy that goes a long way in helping you make the most of your presence on Instagram. Not only that, content and stories woven around the local community \u2014 be it the history, places worth seeing, or best foods to try out etc. \u2014 provide a deeper level of understanding about a destination, which enhances customer experience and the trust factor in your brand.<\/p>\n<p>Take a cue from how hospitality giant Marriott is going a step further with their local strategy to provide personalized experiences to their customers. The brand has tied up with Contently, a global content marketing agency, to create hyper-local content written by the local people residing in a particular city.<\/p>\n<p><strong>So you can add the followings to showcase your Instagram stories about that destination<\/strong><\/p>\n<p><span class=\"orange\">1.<\/span> Local festival<br \/>\n<span class=\"orange\">2.<\/span> Local livelihood of the people<br \/>\n<span class=\"orange\">3.<\/span> Good places to eat<br \/>\n<span class=\"orange\">4.<\/span> Variety of public transport<\/p>\n<p>See how Calgary Tourism have captured the local lives on their Instagram business page to market their travel business on instagram.<br \/>\n<a href=\"https:\/\/www.instagram.com\/tourismcalgary\/?hl=en\">https:\/\/www.instagram.com\/tourismcalgary\/?hl=en<\/a><\/li>\n<li>\n<h2>Utilize User-Generated Content<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"http:\/\/mandmwebsolutions.com\/blog\/wp-content\/uploads\/2017\/05\/Utilize-User-Generated-Content.jpg\" alt=\"Utilize User Generated Content for Tourism Marketing on Instagram\" width=\"769\" height=\"478\" \/><\/p>\n<p>As we\u2019ve seen, a large number of people today are sharing their travel experiences on Instagram, while many are using it for discovering new travel spots. Destination marketers should act on these insights and make use of user-generated content to attract potential customers.<\/p>\n<p>You can do this by encouraging your customers to upload photos and videos from their visit and tag you in their Instagram posts. This is a great way to enhance your brand image through credible and reliable information posted by real people. Remember, \u2018real\u2019 images are always trusted more than promo photos uploaded by a brand.<\/li>\n<li>\n<h2>Destination Marketing with Virtual Reality (VR) : A New In<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"http:\/\/mandmwebsolutions.com\/blog\/wp-content\/uploads\/2017\/05\/Experiment-With-Virtual-Reality-VR-New-In.jpg\" alt=\"VR as a Marketing Tool for Travel Industry\" width=\"769\" height=\"478\" \/><\/p>\n<p>The appeal of visuals reign supreme in the travel business and this is where VR is emerging as a game changer for destination marketing and the tourism industry at large. Top players like Thomas Cook are using VR devices to give customers a first-hand feel of a destination they\u2019re planning to visit. Using delightful clips and 3600 perspectives of the locations, they are converting mere leads into sales with VR-enabled visual stimulation.<\/li>\n<li>\n<h2>Tap Right Influencer For Destination Marketing On Instagram<\/h2>\n<p><img decoding=\"async\" src=\"http:\/\/mandmwebsolutions.com\/blog\/wp-content\/uploads\/2017\/05\/Tap-Right-Influencer-For-Destination-Marketing-On-Instagram.jpg\" alt=\"\" \/><\/p>\n<p>To grow your brand visibility as a tour agency, partner with a well-known influencer in your industry. Collaborate with well-known travel photographer, a traveler blogger in your local area who has got a significant amount of followers.<\/li>\n<li>Ask him\/her and to share destination picture on their timeline tagging your business. This would amplify the reach and make your marketing job easier for travel business. We have found a great guide on <a href=\"https:\/\/destinationthink.com\/nine-criteria-selecting-right-people-next-influencer-campaign\/\">how to choose influencer for your tour and travel business<\/a>.\n<p>Instagram goes beyond just \u2018likes\u2019 and \u2018shares\u2019. Today, it\u2019s a major travel influencer that can boost people to get on a plane. Try these tips to create awareness and close deals using Instagram for destination marketing.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Instagram, a powerful social media weapon for a destination marketing. So how creatively you can market your tour agency on a shoestring budget. Read more.<\/p>\n","protected":false},"author":1,"featured_media":1133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[53,59,58,50,47,46,60,57,52,51,44,45,48,49,56,42,41,43,55,54],"class_list":["post-1131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-cheap-digital-marketing-agency-kolkata","tag-cheap-facebook-promotion-kolkata","tag-cheap-seo-services-kolkata","tag-digital-marketing-agencies-in-kolkata","tag-digital-marketing-agency-india","tag-digital-marketing-kolkata","tag-facebook-marketing-kolkata","tag-facebook-promotion-kolkata","tag-seo-company-in-kolkata","tag-seo-services-kolkata","tag-social-media-agency-kolkata","tag-social-media-kolkata","tag-social-media-marketing-company-in-kolkata","tag-social-media-marketing-kolkata","tag-social-media-marketing-services-in-kolkata","tag-top-digital-marketing-agencies-in-kolkata","tag-top-digital-marketing-companies-in-kolkata","tag-web-design-company-kolkata","tag-web-designer-kolkata","tag-web-development-company-kolkata"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"http:\/\/mandmwebsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/1131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/mandmwebsolutions.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/mandmwebsolutions.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/mandmwebsolutions.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/mandmwebsolutions.com\/blog\/wp-json\/wp\/v2\/comments?post=1131"}],"version-history":[{"count":16,"href":"http:\/\/mandmwebsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/1131\/revisions"}],"predecessor-version":[{"id":2555,"href":"http:\/\/mandmwebsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/1131\/revisions\/2555"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/mandmwebsolutions.com\/blog\/wp-json\/wp\/v2\/media\/1133"}],"wp:attachment":[{"href":"http:\/\/mandmwebsolutions.com\/blog\/wp-json\/wp\/v2\/media?parent=1131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/mandmwebsolutions.com\/blog\/wp-json\/wp\/v2\/categories?post=1131"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/mandmwebsolutions.com\/blog\/wp-json\/wp\/v2\/tags?post=1131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}