{"id":1098,"date":"2017-05-04T08:29:27","date_gmt":"2017-05-04T02:59:27","guid":{"rendered":"http:\/\/mandmwebsolutions.com\/blog\/?p=1098"},"modified":"2018-04-24T15:14:28","modified_gmt":"2018-04-24T09:44:28","slug":"e-commerce-seo","status":"publish","type":"post","link":"http:\/\/mandmwebsolutions.com\/blog\/e-commerce-seo\/","title":{"rendered":"8 Essentials of E-Commerce SEO That Can Double The Revenue"},"content":{"rendered":"<ul class=\"no-float-list\">\n<li>According to a report by eMarketer, the eCommerce industry is set to exceed $2 trillion in sales in 2017. In another report, Economic Times reveals that the worldwide market worth is $22 trillion. That\u2019s <a href=\"http:\/\/mandmwebsolutions.com\/blog\/why-choose-woocommerce\/\">good news for web store owners<\/a>.<br \/>\n<br \/>\nBut, for eCommerce sites, conversions are critical. And for that to happen, you must first <a href=\"http:\/\/mandmwebsolutions.com\/blog\/7-wordpress-seo-tips-that-will-double-web-traffic-just-in-7-days\/\">focus on getting your site to show up high on search rankings<\/a> so people can easily find you.<br \/>\n<br \/>\nThis is where e-commerce SEO proves to be a powerful channel for traffic acquisitions. In fact, it\u2019s totally possible to increase your sales by double \u2014 or even triple \u2014 using the right eCommerce SEO tactics to drive more organic search traffic to your site.<br \/>\n<br \/>\nHere are some eCommerce SEO tips by which you can do that.<\/li>\n<li>\n<h2>Use Google Analytics for eCommerce SEO<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"http:\/\/mandmwebsolutions.com\/blog\/wp-content\/uploads\/2017\/05\/Use-Analytics.jpg\" alt=\"google analytics - customer behaviour \" width=\"769\" height=\"478\" \/><\/p>\n<p>The most successful eCommerce businesses are those that offer their customers with exactly what they are looking for. To make this happen you need to research about your customers, the customer journeys, their online behaviors and so on. This is where analytics helps.<br \/>\n<br \/>\nBy using tools such as Google Analytics, SEMrush, etc., you will get comprehensive data about your customers&#8217; behavior.<\/p>\n<p>Google analytics gives you an amazing data about your customer and the <strong>most important element is bounce rate<\/strong> because ultimately the main aim of your e-commerce business is products sales, and if the visitors does not stay for a long time and take the necessary action on this mission critical page, then your immediate job is to lower the bounce rate of your page.<\/p>\n<p><\/p>\n<li>You can read this <a href=\"https:\/\/moz.com\/ugc\/3-awesome-ways-to-leverage-google-analytics-in-ecommerce-seo\">amazing guide from Moz<\/a> about the most important metrics which you must not overlook if you want to utilize the full power Google analytics for e-commerce SEO.<\/li>\n<li>\n<h2>Switch to HTTPS to Boost Seo Ranking<\/h2>\n<p>One of the key benefits of moving your entire domain from HTTP to HTTPS is security. Because your eCommerce site is likely to request users to fill out several forms to collect their personal information, it\u2019s best to make sure all data they share is encrypted.<br \/>\n<br \/>\nPlus, google has also indicated a slight preference for websites that are on HTTPS. When switching over, remember to update your canonical tags from HTTP to HTTPS. This SEO tip will help you to achieve better\u00a0eCommerce SEO results.<\/p>\n<\/li>\n<li>\n<h2>eCommerce SEO Optimization Tips for Product and Category Pages<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"http:\/\/mandmwebsolutions.com\/blog\/wp-content\/uploads\/2017\/05\/Optimize-Category-and-Product-Pages.jpg\" alt=\"myntra.com product page listing\" width=\"769\" height=\"478\" \/><\/p>\n<p>Category pages are the lifelines of your web store. Because people generally use phrases like \u201cbirthday flowers\u201d, \u201cstriped shirts\u201d, or \u201cblack dress\u201d etc. rather than specific product names, using popular <a href=\"http:\/\/backlinko.com\/ecommerce-seo\" rel=\"follow\">keywords to optimize category pages can attract a good deal of traffic<\/a>. Here is list of SEO tips for eCommerce product pages:<\/p>\n<p><span class=\"orange\">a.<\/span> Create simple category title tags.<br \/>\n <span class=\"orange\">b.<\/span>Include purchase intent keywords such as \u201cbuy now\u201d, \u201cget (product name) online\u201d, \u201con sale\u201d, etc.<br \/>\n <span class=\"orange\">c.<\/span> Same should be done for product title tags.<br \/>\n <span class=\"orange\">d.<\/span> Make sure to add category descriptions\/introductions above products.<br \/>\n <span class=\"orange\">e.<\/span> Create a unique description for each category so that Google has some. content to index. This is to avoid thin content penalties.<br \/>\n <span class=\"orange\">f.<\/span> Tag the images with ALT.<br \/>\n <span class=\"orange\">g.<\/span> Url must contain the important keyword.<br \/>\n <span class=\"orange\">h.<\/span> Make proper use of rel canonical tag to avoid duplication of the same product to appear multiple times with different product variants.<br \/>\n <span class=\"orange\">i.<\/span> Write a unique product description of the product.<br \/>\n <span class=\"orange\">j.<\/span> Find out what customers are saying in reviews on other e-commerce platforms for a similar product which you are selling, and take those keywords to use in the product description.<br \/>\n <span class=\"orange\">k.<\/span> Use the exact match keyword, semantic keyword at least 4 to 5 times in 400-word product description.<br \/>\n <span class=\"orange\">l.<\/span> Focus on User-generated content, where you can ask happy customers to give ratings to a product they have purchased. This will give mileage to sales conversion of the product pages. Look how <a href=\"http:\/\/feedback.ebay.co.uk\/ws\/eBayISAPI.dll?ViewFeedback2&amp;userid=quadbikesruslimited&amp;ftab=AllFeedback\">Quadbikes R us have gathered lots of product review on their on eBay\u00a0store<\/a>.<br \/>\n <span class=\"orange\">m.<\/span> Maintain the information hierarchy with proper URL structure, so that they are easy to understand and easy to navigate.<\/p>\n<ul>\n<li>Category Page: Website.com\/category\/<\/li>\n<li>Sub-category page: Website.com\/category\/sub-category\/<\/li>\n<li>Product page: website.com\/category-sub-category\/product-name\/<\/li>\n<\/ul>\n<p><span class=\"orange\">n.<\/span> Add product demo video or product images from different angles (make sure you use different alt tags)<br \/>\n <span class=\"orange\">o.<\/span> Keep every product pages 3 pages away from home page.<br \/>\n <span class=\"orange\">p.<\/span> Use breadcrumbs that will not only boost internal linking structure but also improve the user experience.<br \/>\n <span class=\"orange\">q.<\/span> Make the URL structure readable.<br \/>\n <span class=\"orange\">u.<\/span> Block the unimportant pages via robots.txt, to stop the link juice flowing out from the homepage.<br \/>\n <span class=\"orange\">r.<\/span> Showcase most important products or revenue generated product on the homepage.<br \/>\n <span class=\"orange\">s.<\/span> Create a lot of information content related to your products in form of a blog and interlinked from the product page.<br \/>\n <span class=\"orange\">t.<\/span> Build your e-commerce website using AMP. <a href=\"http:\/\/searchengineland.com\/google-shares-tips-using-amp-ecommerce-257291\">Read this definitive guide<\/a>\u00a0from search engine land.<br \/>\n <span class=\"orange\">u.<\/span> Regularly check 404 data and HTML improvement data in google webmaster tool and fix duplicate title tags, meta description, and 404 pages.<\/p>\n<\/li>\n<li>\n<h2>Make Your e-Commerce Store Mobile Responsive<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"http:\/\/mandmwebsolutions.com\/blog\/wp-content\/uploads\/2017\/05\/Make-the-products-pages-of-Your-Ecommerce-Store-1.jpg\" alt=\"Internet Usage Data statistics on mobile\" width=\"769\" height=\"418\" \/><\/p>\n<p>Make sure your product page is mobile optimized. Optimizing e-Commerce websites for mobile is very important as researchers have shown that mobile penetration has increased to a rapid rate. Internet usage engagement has touched to 51% compared to desktop user engagement by 42%. So if you are not making your e-commerce store mobile responsive then you are killing your business by yourself.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"http:\/\/mandmwebsolutions.com\/blog\/wp-content\/uploads\/2017\/05\/Make-the-products-pages-of-Your-Ecommerce-Store-2.jpg\" alt=\"Page speed score from google analytics\" width=\"769\" height=\"240\" \/><\/p>\n<p>Google analytics gives you the actual measurement for those pages whose loading time to be optimized. To optimize the page speed of the page use <a href=\"https:\/\/gtmetrix.com\">Gtmetrix<\/a>\u00a0or <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/\">google page speed insight<\/a>\u00a0to get the best result in your e-commerce SEO campaign.<\/p>\n<\/li>\n<li>\n<h2>User experience<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"http:\/\/mandmwebsolutions.com\/blog\/wp-content\/uploads\/2017\/05\/User-experience.jpg\" alt=\"amazon.in product page\" width=\"769\" height=\"349\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"http:\/\/mandmwebsolutions.com\/blog\/wp-content\/uploads\/2017\/05\/User-experience-2.jpg\" alt=\"user generated content in form of a review for a product page on amazon\" width=\"769\" height=\"410\" \/><\/p>\n<p>See how amazon has well optimized their product pages from user experience perspective so that when a visitor land up on their product page, they get all the information, stays for a long time and make the buying decision.<\/p>\n<\/li>\n<li>\n<h2>Featured Snippet<\/h2>\n<p>Featured snippet will be one the most dominant factor for 2017 e-Commerce Seo. It is the way how you mark up the information and thus helping Google to show the relevant results to a user\u2019s search query when the customer is in the buying cycle for products. To structure the data markup for e-commerce product page here are following which you need to follow<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"http:\/\/mandmwebsolutions.com\/blog\/wp-content\/uploads\/2017\/05\/Featured-Snippet.jpg\" alt=\"schema mark up\" width=\"769\" height=\"273\" \/><\/p>\n<p>This is how your product pages will be shown on Google, thus increasing higher CTR rate.<strong> Note: <\/strong>Structure data is not a Google ranking factor<strong>.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"http:\/\/mandmwebsolutions.com\/blog\/wp-content\/uploads\/2017\/05\/Featured-Snippet-2.jpg\" alt=\"Structure data for a product page as shown on Google Serp\" width=\"769\" height=\"176\" \/><\/p>\n<p>This may not be a complete eCommerce SEO checklist of everything you need to do in order to boost your eCommerce site\u2019s rankings, but this set of eCommerce SEO tips are a great place to start a successful SEO journey for eCommerce websites.<\/p>\n<\/li>\n<li>A recent study from Forrester research indicates that eCommerce industry is growing at a rapid rate in India which may hit near to\u00a0$1 trillion within 2020.<br \/>\n<br \/>\nIf are planning to set up your own\u00a0eCommerce store and need a complete eCommerce web solutions, right from <a href=\"http:\/\/mandmwebsolutions.com\/ecommerce-web-development.html\">eCommerce web development<\/a> to\u00a0<a href=\"http:\/\/mandmwebsolutions.com\/digital-marketing.html\">eCommerce conversion optimization and eCommerce SEO<\/a> service, <a href=\"http:\/\/mandmwebsolutions.com\">contact us<\/a> to discuss your need.<\/li>\n<p>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Want to get best results from your e-commerce SEO campaign and double your revenue, then this definitive guide on e-commerce SEO is a must read.<\/p>\n","protected":false},"author":1,"featured_media":1099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[7,6],"tags":[53,59,58,50,47,46,60,57,52,51,44,45,48,49,56,42,41,43,55,54],"class_list":["post-1098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-seo","tag-cheap-digital-marketing-agency-kolkata","tag-cheap-facebook-promotion-kolkata","tag-cheap-seo-services-kolkata","tag-digital-marketing-agencies-in-kolkata","tag-digital-marketing-agency-india","tag-digital-marketing-kolkata","tag-facebook-marketing-kolkata","tag-facebook-promotion-kolkata","tag-seo-company-in-kolkata","tag-seo-services-kolkata","tag-social-media-agency-kolkata","tag-social-media-kolkata","tag-social-media-marketing-company-in-kolkata","tag-social-media-marketing-kolkata","tag-social-media-marketing-services-in-kolkata","tag-top-digital-marketing-agencies-in-kolkata","tag-top-digital-marketing-companies-in-kolkata","tag-web-design-company-kolkata","tag-web-designer-kolkata","tag-web-development-company-kolkata"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"http:\/\/mandmwebsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/1098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/mandmwebsolutions.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/mandmwebsolutions.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/mandmwebsolutions.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/mandmwebsolutions.com\/blog\/wp-json\/wp\/v2\/comments?post=1098"}],"version-history":[{"count":20,"href":"http:\/\/mandmwebsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/1098\/revisions"}],"predecessor-version":[{"id":2556,"href":"http:\/\/mandmwebsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/1098\/revisions\/2556"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/mandmwebsolutions.com\/blog\/wp-json\/wp\/v2\/media\/1099"}],"wp:attachment":[{"href":"http:\/\/mandmwebsolutions.com\/blog\/wp-json\/wp\/v2\/media?parent=1098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/mandmwebsolutions.com\/blog\/wp-json\/wp\/v2\/categories?post=1098"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/mandmwebsolutions.com\/blog\/wp-json\/wp\/v2\/tags?post=1098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}